Most of the entrepreneurs, companies, and firms go online sooner or later to provide their products/services to a larger group of audience. For this, they have to choose the right E-commerce platform from various available options. If you go to the wrong E-commerce platform, it may bring innumerable problems to you and can damage your web-based business badly.
WordPress and Shopify are the two most popular names of E-commerce stores. But, most of the entrepreneurs remain in a confusion whether they should choose WordPress or Shopify to create their E-commerce sites.
So, in order to help you select the best E-commerce platform, we will compare these two platforms from various angles and let you know which one is best for you. Let’s get started.
Initially, WordPress was launched as a blogging platform. It allowed all people-both technical and non-technical- to publish content online without writing any code. As the time passed, this CMS has developed a lot and now it is used for creating all types of websites, including E-stores.
Pros and cons of WordPress
|A good CMS||Quality of themes may vary|
|Lots of free and premium themes to choose from||Compatibility problems between theme and plugin updates|
|Lots of free and premium plugins to add additional features to WordPress sites||Frequently targeted by hackers and cyber criminal|
|Lots of tools for marketing||WordPress’ bloated code can create troubles for large retailers|
|Easily gets integrated with other platforms||You need to look for web hosting, payment processing, etc, yourself.|
|Lots of options for website customization|
|A large number of WordPress developers to assist you|
|Easy migration to other platforms if you want|
Canadian snowboard store owners Tobias Lütke, Daniel Weinand, and Scott Lake created Shopify, especially for E-commerce.
Pros and cons of Shopify
|Created especially to sell products online||Creating an E-commerce site can be a chore|
|Has an advantage over WordPress when it comes to performance||Fewer themes to choose from (compared to WordPress)|
|It offers secure and fast hosting for you||Limited customization options|
|Very difficult to add/remove features|
|Limited marketing tools|
2. Ease of Use
When you create an E-commerce website with WordPress (WooCommerce), you need to write code very well if you want to compete successfully with Shopify E-commerce sites in terms of speed. For this, you need to seek the help of a qualified and experienced web developer. He can easily check your coding, eliminate the possible errors, and ensure your site’s excellent performance in terms of speed.
Visitors and shoppers like fast loading E-commerce sites to save their precious time and complete online shopping easily and quickly. Shopify is counted among of the fastest E-commerce platforms. Your E-commerce website with Shopify will load faster on all devices compared to any other E-stores developed with other E-commerce platforms. This will help you to attract a large number of shoppers easily and increase your E-commerce business rapidly.
Website operation cost and budget play an important role in E-commerce business and its expansion. When you operate a Shopify E-commerce site, you will have to pay a monthly fee and a commission on every transaction made on your site. Apart from this, if the transactions are made using credit cards, extra fees are charged. So, operating a Shopify E-commerce site is an expensive affair.
When you run a WordPress E-commerce site, you can sell as many products as you want without any transaction costs. This can increase your profit up to a great extent.
4. Customization Options
You can easily customize the WordPress online shopping store. Based on your needs, you can easily add new features, buttons, etc, and can attract a large number of visitors.
Although, Shopify websites look awesome and appealing. But, there is a problem. You need to deal with complex coding to customize the site or many any changes.
5. Corporate Blogging
Corporate blogging has become an essential part of today’s highly competitive E-commerce business. Basically, it’s a forum wherein you can-
- Publish meaningful content about your products/services,
- Communicate directly with the targeted audience,
- Make people aware of your E-commerce brand and
- Boost your site’s visibility, awareness, and conversion up to a great extent.
All these are essential to increase your E-commerce business rapidly and generate a handsome ROI every month.
You can easily start corporate blogging for your E-commerce site.
You can create a blog for your E-commerce site, but it is not as feature rich as WordPress blog is.
6. Technical Stuff
You can run WordPress E-commerce websites easily, even if you don’t have the knowledge of different programming languages. You can control WordPress E-shops if you have the basic knowledge of computer operation and Internet.
Shopify offers its own hosting and payment gateways to users. Based on your specific needs, you can use other payment gateways also on your E-commerce site. You can buy this licensed product by paying a fixed payment to its owner and can run your E-commerce site easily. To operate and manage Shopify E-commerce sites successfully, you need to have sound technical knowledge.
Entrepreneurs can choose WordPress to create and run E-commerce sites if they want an E-commerce platform with unlimited functionalities and ease of use (in website operation, customization, and control) within a restricted budget. If they have sufficient budget and sound technical knowledge to operate E-commerce websites, they can go for Shopify.
Author Bio: Tracey Jones provides WordPress customization.