Christmas is the most awaited time of the year, not only for those waiting for holidays, but from business point of view as well. If you have an ecommerce store, this holiday period can bring you windfall gains if you play your cards right. When people shop online during this holiday season they are always on the lookout for better deals and offers. And this is where your opportunity lies. When everyone is running some offer or the other, what will work for you is a carefully crafted offer that appeals to your target audience and provides the right incentives to push sales, while still making you profits.
In this blog we have come up with 10 such ideas and store enhancement suggestions for this Christmas season to help you skyrocket your store sales. So give here Tips to Increase Sales Using Christmas Offers;
1. Re-stock your inventory with latest and Best-selling items
While you do everything to boost up your sales during the holiday season, make sure your inventory is prepared for the heavy season too. Everything trending in the market this season and your best selling items throughout the year, should be available with you every time without fail. An ‘Out of Stock’ message should be avoided at any cost.
2. Decorate your store with a festive theme
Any random visitor visiting your site should get that festive vibe at the very first look. Go for Christmas colors and graphic designs to prepare your store for Christmas. It does have a psychological effect on the buyers and they feel they are shopping for Christmas. And when people get in the festive mood they spend generously.
3. Categorize your products into Christmas Gifting sections
Just a banner saying “Merry Christmas” on the home page is barely going to work while your competitors are going all out over making their sites shopping friendly for Christmas. Include a separate product landing page for Christmas shopping with all the glitter and glamour. Categorize products to make their search easier. For example, filter your products into ‘Gifts for her’, ‘Gifts for children’, ‘Gifts for employees’, etc.
4. Focus on promoting your festive offers
Let’s suppose you have done everything it needs to prepare your site for Christmas traffic. But are you doing anything to bring in the traffic? Running ad campaigns is as important. Make sure you are all over the social media platforms also constantly informing people about the discounts and special offers. Social media users have increased manifold and you need to work a bit to lure them to your site and convert them into returning customer. For that, there can’t be any better time than Christmas.
5. Provide personalized gifting options
Customized gifting has been a hit this recently and is predicted to continue with the popularity. If you already have product designer software, make it a tool to attract customers. If not, it would be a great time to start with it. Not only do your Christmas sales boost up with this, your personalized products get promoted for free and you get returning customers as a bonus.
6. Create Christmas Hampers
Another thing in the trend is hampers. Make hampers or gift boxes of different sizes and value. These can be based on popular themes like ‘Star Wars’, ‘F.R.I.E.N.D.S’, etc. or something with assorted beauty products, accessories, home décor products, etc. You will probably have most of these items on your product list, you just need to turn them into Christmas gifts and you are all set to sell more.
7. Christmas Coupon Codes
While your coupons might go unused at some other time of the year, they will be lapped up in this festive season. When everyone is shopping for the holidays, coupon codes come up as a bait to call in customers to your site. Offer attractive coupon codes through different channels and increase your sales.
8. Provide strategy discounts / Flash Sales
Flash sales or one day super sales can boost up your sales to surprising levels. You might have to cut down your margins a bit for this, but it’s definitely worth the deal as you get returning customers in lieu. Promote something like ‘One Day Christmas Sale’ and see how your sales boost up for that day.
9. Prepare your logistics for same day or quick deliveries
With heavy traffic and increased sales, your regular shipping process might fail. Prepare for that in advance. Nothing can boost up your sales in the holiday season like offering same day or one day deliveries. There’s always someone who forgot to buy a gift or two. Gain their loyalty. But make sure your logistics is buckled up or else false promises can make you lose customers for life.
10. Offer Gift Cards
Offer something for your super busy customers or those who can’t decide on anything for their friends and family and want to leave it up to them. Promote gift cards of different values which they can gift to their near and dear ones.
So, are you all set for the soaring sales this holiday season? If not, hurry up! There’s nothing merrier than a Christmas that can promote your store and make it popular throughout the upcoming year.
Author Bio: Mr. Maulik Shah is the founder & CEO of Biztech IT Consultancy Pvt Ltd.