WooCommerce is among the top e-commerce platforms around the world and has quite a significant market share (21% in 2018). It’s easy to use, easy to manage and seems like a comprehensive solution for the e-commerce store owners.
However, WooCommerce has some serious flaws that will make you think twice about using it for your business.
- It’s a Plugin
WooCommerce is a free WordPress plugin that adds the e-commerce features to your site. While many claims that it is a professional and easy-to-use solution, WooCommerce is not so comprehensive as Magento or Shopify. It requires a lot of third-party add-ons which may be difficult to find and one needs to be a WordPress expert to use it efficiently.
- No Built-In Multicurrency
Multicurrency is one of the essential features of any e-commerce stores. It gives shoppers more flexibility in terms of the payment and is an absolute must-have for any international store.
Unfortunately, WooCommerce does not have a built-in multicurrency option. Instead, you have to purchase an extension: $79 for a single site or $129 for 5 sites. In addition, the extension is often not compatible with the WordPress themes or plugins that you currently have so you might experience some serious technical issues with that.
- No Built-In Wishlists
Another important feature that impacts conversions is the option of adding products to the wishlists. Wishlists help marketers track the user’s interests and activity and serve as a source of valuable information. As well, because they are shareable, they usually drive a significant amount of traffic to your site.
Wishlists are also not present in WooCommerce by default but are available as a paid extension (prices are the same as for the multicurrency). And again, this extension seems to have many technical issues, such as missing products on the list. This, in turn, has a negative impact on the user experience and can hurt your sales.
- Lack of functional
Though WooCommerce is free and open-source, it lacks many important features that are necessary for an e-commerce store: i.e. different payment methods or data import. The limitation of the functional forces you to purchase third-party extensions which, in turn, may not be compatible with your store or have bugs.
So if you choose WooCommerce to run your online store, you risk spending an awful lot of money on third-party extensions in order to provide the shoppers with all the necessary features.
- Issue with Updates
One of the most common issues with WooCommerce is the lack of compatibility between your current version and the version of the browser. As well, it often happens that the WordPress plugin that you use is updated while the WooCommerce platform is not.
This issue with updates is serious and leads to the store malfunction and errors.
- Complex Content Formatting
Any person who ever used WordPress knows that formatting may be a big headache. The alignment and management of the content may drive you crazy, especially when switching from code to the visual view.
So one has to be a real expert in HTML to ensure everything looks good on your store. And if anything goes wrong and appears broken on the site, you will have to spend some time fixing it while your users will suffer from poor UX.
- Expensive theme customization
Design of an online store is crucial in attracting shoppers and impacting their buying decisions. The chosen theme will represent your brand and will impact the way users perceive you.
Unfortunately, WooCommerce has an issue with the themes. The Theme Customizer often appears broken, the preferred theme may not be compatible with the platform. And if you want to customize the theme exactly how you want, it may be too expensive.
- Obligatory Understanding of WordPress
If you choose WooCommerce as your e-commerce platform, you will have to maintain the store independently. And that means you need to have a good understanding and knowledge of both WooCommerce and WordPress.
So if you are a novice to WordPress, you will have hard times setting up your WooCommerce store. It’s a better option to choose a platform that is independent and does not require any extra knowledge.
- High Customization Costs
As we already mentioned above, WooCommerce has rather limited functionality. This leads to the necessity of buying extensions and plugins that will boost the store performance and delight the shoppers.
However, the required extensions may come at a high price and may not even be compatible with the platform. Also, think about the number of extensions you will need, considering the fact that out-of-the-box functionality is quite poor. In the end, you can end up spending too much money on the store that is not even guaranteed to function properly.
- Issue with Bugs and Errors
Lack of compatibility, lack of updates, complex content formatting – all that leads to the constant appearance of different bugs and errors. Even if WooCommerce seems to be set up easily, it can become immensely hard to maintain the store in the future and keep its performance on a satisfactory level.
In addition, the platform cannot boast good customer support so in most cases you will have to deal with the issues on your own. Other platforms, on the contrary, have amazing support. Magento, for example, has a big community and in thousands of cities around the world, you can find a Magento development company that will help you if anything goes wrong. WooCommerce cannot boast that.
Even though WooCommerce remains one of the most popular e-commerce platforms in the world, there are too many alternatives that show much better performance and fewer issues. If you plan to grow your store and want to have many different functions, better pay attention to such platforms as Magento (for big companies) or Shopify (for smaller companies) that are intended to be the ultimate e-commerce solution.