There are numerous platforms through which you can create a website. Wix is one such platform. But many frown at Wix. Why? This article talks about those reasons to hate Wix.
What is Wix? As mentioned above, Wix is a cloud-based service that allows the designing and building of your website without any prior coding knowledge.
Reasons to Hate Wix
If you are a person who really wants to achieve things then hold back a bit before depending on Wix sites. Read below and then decide about building a website with Wix.
Wix has come a long way since its days of flash technology. Many marketers and developers are not satisfied completely with Wix. What are those telling demerits of Wix?
Wix’s starting paid plans doesn’t remove Wix ads from your site. Their top pricing plans are higher than their competitors like Weebly and Squarespace. Furthermore, they remain more expensive than setting up your own website with WordPress on your own hosting.
At different stages, Wix doesn’t even allow unlimited bandwidth or file storage.
- Wix is Not Good for Branding
Wix is cheap but you cannot own anything for yourself, even your domain, template, or content. People will not regard you as a committed business person if you are using Wix.
- Wix Needs to Work More on Editing and Design
You can drag and drop anywhere. This may be good from a control standpoint but it may not fulfill your requirements.
They have parameters, rulers to keep you on track to a degree. However, building a site still takes a bit of work and thought. It takes a lot of time and effort to get a project to be presentable.
- The Great Disadvantage of Building a Website Easily
Wix offers an easy way to straightly jump in and go ahead to create a website and publish it. This is a great disadvantage. On the other hand, this is not the way you do serious business. Some aspects that Wix overlooks and you got to know as business owners are,
- SEO Strategy
- Content Structures
- On and Offsite Reputation Management
- Conversion Optimization
- Asking the Right Questions
- Image Size
- Page Titles
- Header Text for Each Page
- Calls to Actions that Appear in Search Engine Result Pages (SERPs)
- Installing Online Tracking, Google Analytics Tool, and other Essential Google Tools to Drive your Marketing Decisions
All the above aspects should be part of a successful website. Otherwise, it is sure that you will end up having a cheap website and costing huge business loss.
- Apps and Extensions
Wix has opened a Wix App Market. This provides access to compatible third-party apps for Wix store owners. But unfortunately, these apps are not true apps. On the other hand, during the past year, Wix has expanded its selection of apps. They also have a native forum that is unique to them among direct website builder competitors. But they are not as seamless as they are supposed to be.
- Wix Doesn’t Disclose Complexities
Hiding complexities during website development is not a good thing. Wix doesn’t pay proper attention to what Google requires. Google looks into how your page titles are structured and what they tell about the page. Certain Wix sites do not care about these essentials despite it supporting SEO settings for pages.
During website building, there are a lot of important aspects you have to look into. Those aspects are for example off-site business listings, reviews, backlinks, citations, etc.. And in most cases Wix will fall short of the mark.
The biggest disadvantage with Wix is that in most of the cases they don’t reflect the most basic functionality a company would need. And shockingly, SEO is treated as an “optional extra”.
- Lack of Technical SEO for Growing Sites
Wix is an abandoned kid among the SEO community. Most of Wix sites in the recent past used to use Flash which was a great demerit. Moreover, Wix has been criticized for its crawlability issues and over promises.
If SEO is essential for your long term marketing strategy or if you are working with an SEO professional then Wix is definitely not for you.
- Technical Limitations and Lack of Advanced Marketing Tools
If you want to add anything to a Wix site, you simply cannot.
- You Cannot Export Data
There is no way to export your data with Wix. It is like having all your furniture bolted to your house. If you shift your house, you cannot bring anything with you.
With Wix, you have to either scrape or manually copy paste your data to your new site. But doing both is hard with Wix. However, Wix is working on making improvements to this lack of facility.
- Wix Doesn’t Provide Optimal E-Commerce Support
Wix doesn’t provide full-fledged e-commerce support like Shopify. It is not good for websites that are e-commerce first.
Wix has got a long way to go to get a grand acceptance from digital marketers and other aspiring business professionals. A lot of tweaking needs to be done before Wix could reach par with its competitors.
Many IT companies and startups have started engaging in website development, especially WordPress website development service. Wix is still not considered as a viable option for business success. Right now, one can say that Wix should aim for excellence like WordPress at least to gain a considerable reputation.
Author Bio: Isaac John is a Content Manager at Zuan Education. He believes in technological developments that give people the complete freedom to customize features and enhancements for their business success. Wix he hopes would become one of that kind soon.