The conversion rate of your Magento based E-commerce site will be better if it loads faster. There are many reasons (such as too many redirections, poor hosting services, heavy pages, using heavy images and large contents, etc.) that can make your website slow. When your site takes more time to load, it makes your customers unhappy and they don’t come back again to buy your products and services. If your E-store is slow, you can take some steps (detailed here below) to make it faster and offer the best shopping experience to your customers. Just go through the below mentioned points one by one:
1. Select A Reliable Hosting Company For Your Site
Choosing a reliable web hosting company is must for the success of your E-store. When you select a cheap quality hosting service, it not only makes your website slow, but also exposes it to various security vulnerabilities. Apart from this, your website will face several down times too.
Downtime for a website means, it is not available for online visitors. When your site is down, you lose your customer, business, revenue and reputation too.
So, it is advisable for you to choose a reliable hosting company for your E-store. This makes your website faster and keeps it safe from malware Attacks.
2. Keep Your Site’s Database On A Different Server
Magento collects events data regularly. Collection of data can have a negative impact on the performance of your site. So, it is important for you to keep your site’s database on a different server.
Apart from this, you need to delete unnecessary data from your site’s database server at regular intervals to reduce the load on your website. It ultimately helps web pages to load quickly on all devices. To clean logs, you need to go the admin panel of your site, then System=>Configuration=>click on System (Advanced=>System), choose “Log Cleaning” option and save. You can also use some Magento extensions to erase unwanted data and files.
3. Caching Configuration On Your Site
You can perform several forms of caching (Browser caching and Page caching) to make your site fast. In order to enable caching, go to System > Cache Management >Select all items, set the Action dropdown to “Enable” and click the submit button. Apart from this, you can use caching modules and extensions to speed up your website.
4. Uninstall unnecessary Extensions and Modules
You can use some extensions and modules to increase the functionality of your website and give shoppers the best shopping experience. But, if you install too many extensions, it could affect your site’s loading speed negatively.
Therefore, be selective while using Magento extensions on your site. Find out and delete all those extensions immediately that you don’t use regularly and are not helpful for your site.
6. Use the latest version of Magento
If you run the Magento store on an outdated version, naturally, your site will be slow. In order to ensure the best performance of your site, always use the latest version of Magento. The updated versions of Magento contain a number of performance improvements and they will also be free of bugs too.
7. Use CDN (Content Delivery Network)
Using a CDN can help you to speed up your website up to a great extent. When you install a CDN on your site, it hosts your site’s static files and dispatches them to the client in lieu of your own server. This reduces load on your site’s server and online users can easily access your contents.
8. Use Flat Catalog For Products
As Magento uses the EAV model to accumulate user data, product and category. EAV allows you to add these entries to your site. But, using this type of data model often results in the generation of heavy queries, which increase the load on a database. It can make your site slow and affect its performance.
To avoid this problem, you must use the flat catalog. This will decrease the number of queries while showing products. In order to enable flat catalog on your E-store, follow this process: Go to your site’s backend, STORES -> Configuration -> Catalog -> Use Flat Catalog Category and click “Yes”.
9. Amalgamate JS/CSS files
10. Compress Images
Product images are extensively used on E-commerce websites. Webmasters add different photos (taken from different angles ) of the same product to lure customers. But, when you use too many images in product descriptions, it can take more time to load on different platforms.
You need to compress the image files to make your site light and fast. Use a photo editor tool (such as Adobe Photoshop) to reduce the size of images. You can also use Magento extensions for image optimization.
Search engines and users, both, like speedy websites. If your site is slow, no one will love to visit your site time and again. There are many ways to speed up your Magento site. These are some effective ways that could help you accelerate the pace of an E-commerce website made with Magento.