A few words about the online store. We are currently experiencing a boom for this type of sales channel. However, if you want to open such a store, you need to have the right budget, in addition to your goodwill.
Store with 1,500 products compared to 25,000 is going to cost you a completely different price. However, when we get through this purely technical stage, what is most difficult is waiting for us. Excite customers and encourage them to buy in our store.
We distinguish in several ways. Some will be known to you, others are less obvious. However, check if even the known ones are properly used because if you are reading this, it means that there is a lot to work on.
More sales in the online store – 3 areas
When talking about increasing sales, you can, or even need, focus on three areas, namely:
- Improving conversions
- Increasing traffic to the store
- Building a mailing list
Increase sales by improving conversion
Pay attention to availability
Too much choice slows down the decision and pushes you away from the purchase. Flood of information causes decision paralysis. A good solution is hints which products are bought most often, or even limiting their offer. You can also combine your products with others so that the value gain. This way you will minimize the indecision of customers. Proper web design services agency is going to include those guidelines in their project.
Customers buy with their eyes
In this area, there is a lot of room for maneuver. In the end, the products in your online store will not be dusty or touched by hundreds of customers. They will always look great. Exactly how we want it.
Investing in a professional photo session is a good move. You can also go a step further and use video materials that have an even greater impact on your imagination.
A neat presentation will appeal to the subconscious of your clients. Besides, short movies are going to affect a greater number of our senses. We prefer to watch more than reading. And most importantly, they keep users longer on the site.
Do not forget about sales
Setting the hints already mentioned is a great solution. You provide products that are often bought, similar or those that should complement our purchase. Package offers are asked for use.
Allow reviewing and learning about products
Other customers feedback is one of the most reliable information about products. They can honestly express their opinion about the product they have purchased. Such information also makes it easier to make decisions to other store customers.
The customer must have the option of making payment when receiving the product. This increases trust in the online store. We should also remember that the possibility of a problem-free return of the wrong product is in the first three important information for consumers.
Encourage the end of the purchase path
No unexpected delivery costs or unacceptable methods of payment, as this is the most common reason for abandoning full baskets. Lower cost or free delivery is a good step to purchase.
The proper operation of the store
The two basic things you need to pay attention to when optimizing the store are, next to those already mentioned above:
- Responsiveness of the website – more than half of the visitors is mobile customers. Provide comfort to the customer who will be able to order your products from anywhere.
- Navigation – clear and simple. Transparency by dividing products into categories and subcategories makes it easier for the user to navigate the site. It is also worth introducing filters to easily limit the number of displayed products to only the most desirable ones.