For people to find the information that they need on the internet, the majority of people will turn to major commercial search engines to help them out such as Google, Bing and Yahoo. When using one of these search engines, all you have to do is enter a few keywords into the search bar, and hundreds if not thousands of results will appear on the topic. There are other ways that businesses can generate traffic to their web pages, such as by using links and social media, but search engines are the primary method that is used by most internet users, no matter what site it is that they are trying to find.
When the search engine results are shown, research has suggested that people are only likely to click on the first five results shown, anything less than the chances of the site being chosen drops dramatically. That is why all online businesses are fighting for those top few spots on a search engine’s rankings. If the search engine cannot find your site, which could happen for a number of reasons, then you are missing out on one of the biggest ways to drive traffic to your site, and the results could be disastrous. Experience has shown that search engine traffic can actually make or break a business. By harnessing targeted traffic, businesses can get increased publicity, sales and exposure, and it is one of the most effective forms of marketing.
Although search engines today are pretty smart, they will still need help in finding a site, and business can do a lot to aid the search engines in this task. The internet is increasingly becoming more competitive, and the more a business can do to help themselves out, the better.
SEO can be a complicated matter, but almost anyone can understand the basics if they put a little time and effort into it. Free information on the topic is available all over the web, as are many paid courses and online tutorials. Businesses can also turn their website over to professionals who know how to make a website SEO friendly, you may have to invest a bit of money if you go down this route, but more often than not the results are more than worth it.
One of the most basic elements that businesses need to consider is the content that they are putting onto their site. Content is important and plays a vital role in website rankings. It is important that all pages on a website contain up to date and unique content that is not only engaging but also relevant to a target audience. On average, the first-page result on Google contains 1890 words, so web builders should aim for a similar number. 72% of marketers claim that relevant content is the most effective SEO tactic, and all businesses can achieve this.
There are many other ways that SEO can be improved on a site, and with a little research and commitment, companies can be working their way up the search result ladder.
Presented by SEOjury.co.uk