This tutorial will guide you how to add Google analytics tracking code in your PrestaShop 1.6.x.
Follow the steps which are given as below:
1. Open admin panel, and then go to Modules, and then modules menu.
2. By default the Google analytics module is not installed in PrestaShop. Then, Search “Google analytics” in the search bar. Install the module which comes.
3. After the installation in “Google analytics tracking ID” indicate your username ID and then click “Update Id”. You can also check how to create Google analytics ID by visiting Google official website here: http://www.google.com/analytics/index.html
Enjoy Google analytics on your PrestaShop store.