We all know that Google Mobile Friendly Algorithm has been rolled out on 21st April 2015 and now about 2 weeks are passed. If you have a responsive website then maybe you have seen any rank boost or no sign of that. But if your website is non-responsive and you have noticed that your ranks are still there, then don’t take it easy and consider it as an extra time awarded by Google to you for making website responsive. It is due the fact that Google is expanding the circle of this update slowly and one day it will approach you.
What is the impact of this Algorithm So far?
Definitely, you will be thinking that what is the impact of this update so far? Yes, it is effected a lot of website that were non responsive and the biggest example is Reddit a popular news sharing website. Traffic of this website is dropped 27% from their previous values of traffic. We are showing here the Google mobile friendly test result for this website that will help you to know about the severity level of this update.
Some other websites that lost ranks are given here in the image.
Some other websites that gained better ranks are given here.
These impacts are mentioned by “searchmetrics” in their blog post here.
Why you should have a Mobile Friendly Website?
After the rolling out of this algorithm, responsiveness has become the most important thing for a website. It is due to the fact that about 50% searches come from mobiles. It means that about 50% mobile users are unable to see your website. That is quite a big loss if you have a store in PrestaShop, Magento, WooCommerce or Shopify.
Important Points to Know about Google Mobile Friendly Update
Real Time update: It is a real time update i.e. when you website will be crawled by Google, it will got effected.
Page by Page Analysis: Google will check all pages of your website for responsive behavior. Therefore making the home page responsive is not a solution.
Impact for Mobile Searches: Your ranks will remain there when searched by desktop users. Ranks will be only affected when your website is searched through mobile devices.
Full Responsive or No Responsive: If some blocks of your page is responsive while the others are not, then that page will be considered non responsive. Therefore each and every part of a page should be responsive.
Severity Level: According to Google, the impact of mobile friendly algorithm will be bigger than Google Panda and Penguin.
How to Check Responsive Behavior for all pages?
Google Mobile Friendly Test gives result only about home page of website. To get page by page report, you can use following three methods;
Google Webmaster Tool: Go to the Mobile usability options in Google Webmaster Tool and check for non-responsive behavior of pages.
Google Analytics: Check traffic report about all page of your website. The pages whose traffic is suddenly dropped, the possible reason may their non-responsive behavior.
Automatic Checking Tools: Several online tools are available on internet, which can give complete report of your website. Some popular tools are SEMRUSH, HubSpot, mobify, keynote and screenify.
After the use of above mentioned ways, you will be able to know about your non-responsive pages. Now the next step is to make them responsive. Some recommended ways are given here that are helpful to make any type of website responsive whether it is in WordPress, PrestaShop, Magento, Shopify or others.
How to Recover from Google Mobile Friendly Algorithm?
- Allow Indexing Js and CSS files
Allow the Google bot to crawl Js, CSS and images files of your website. For editing the permission, you can edit your robot.txt file.
- Avoid unplayable Content
Remove all unplayable content and videos from your website or otherwise use such content that allows playing videos without need of flash.
- Correct Redirection
Make a mobile version of your website such that if your desktop website is www.mysite.com then its mobile version will be m.mysite.com. Use proper redirection while doing that.
- No 404s
While visit through Mobile, you website should not give 404 errors to the users.
- Remove Pop-Up
Remove popup from your website and if you want to use them, only allow them at desktop version of your website. It is due to the fact that popups are more annoying for mobile users than desktop users.
- Loading Time for Mobile
Generally, loading time of mobile friendly websites is high. You have to make sure that your website loading time should be minimum.
- Use Media Queries
Make use of proper CSS media queries such that these queries tell the website to adjust itself according to mobile screens. Give values of length/widths in percentages rather than fixed values.
- Remove Cross Linking
Don’t internal link a mobile friendly page to the desktop version of your website.
After applying all the above mentioned methods, there are two cases;
Become Responsive: Your website is become responsive, and then wait for the Google Indexer to crawl your pages. After indexing your website, Google will give you rank boost.
Still Non-Responsive: There are chances that your website still remains non-responsive. Here are two solutions for that:
Switch your theme: Switch to a theme that is responsive.
Contact Experts: Contact some expert developers that can make your website responsive.
In the present scenarios, your website should be responsive otherwise you will get a great loss in the form of traffic, sales and revenue.