It is sole desire of every e-merchant to see his store on first page of search engines and especially Google. The reason behind is that 70% of the searchers don’t even go to 2nd page i.e., above ranks 10. Therefore, strong on page and off page SEO is needed in this case.
Purpose of On Page and Off Page SEO?
As we all know, there are two types of SEO that are On Page and Off Page Optimization. On Page is related to your website and its basic components are Meta title, description and keyword placement. In On page SEO, you are telling the search engine about the purpose of a particular page.
At the other end, Off page SEO is related to backlinks in any form like videos, articles, forum comments, blog comments presentation, ebooks etc. The purpose of that is only to get quality backlinks from there.
The end result of above discussion is that On Page helps increase CTR and organic traffic while Off page helps build Page Rank, Domain and Page authority of a website.
Why SEO Needs More Intelligence?
In past, SEO was quite straight forward and simple. Just directory submission, bookmarking and ad posting were considered enough as backlinks. One can even get about 100 links from directory submission per day and will get good ranks as a result. Even copy paste content was not an issue to submit on multiple sites. People abundantly used Black hat SEO techniques in that period.
These were the days, when Google was not too intelligent. But now Google strictly considers the quality of a website. If an SEO expert is giving a single backlink, he must have to think before that how Google will consider this link?
Concept of Safe SEO
Google is a king of search engines; it has its own policies to rank/derank a website. In this scenario, it is not bound to tell or warn the webmasters about any algorithm or update. You probably know that Google Phantom 2015 has hit the thin content website without any warning. Also, the techniques that we consider safe today may be dangerous for us as per the next update of Google. The main idea of this discussion is that Google is most unpredictable Therefore; one should be much careful about this site and have to go for only safe seo.
How to Sale Product Safely?
Readers will be thinking that what to do when Google has become so brutal. How to Sell product in this case. The solution is just simple, just throw away the traditional techniques of SEO and go for modern ones. Given below some top modern techniques;
Provide Best Services
Provide best services to your customers, so that they like to come again on your store. This is actually the way to make a strong customer base.
Use Social Media
Approach your customers through social media. Make strong relation with them on Facebook, Twitter, LinkedIn and Google plus. Do research on your each customer about his habits and behaviors and deal them accordingly.
Approach Industry Influencers
Make good relation with influencers of your fields. These should be the people who have strong influence on the people. If such influencers will share your website with followers, customers will start trusting on you.
Earn Natural Links
Approach those bloggers who writes content of your fields or area. Make good relation with them so that don’t hesitate to give your website links in their blogs. These are the editorial links and Google like such links.
Write content for Customers
Focus on customers’ needs and problems and write content accordingly. Your content should be customer friendly rather than Google friendly.
Focus on Brand Promotion
Make your brand popular in the public so that when customers need to buy anything, they prefer to visit your store first then going to any other shop. If you have budget, don’t forget to start paid marketing campaigns like PPC and PPM for your store.
Affiliation and Partnership
Make affiliate and partner of your industry. A good partner may uplift you from earth to sky in months. Affiliate are actually a source of your brand promotion along with sales.
These are some of the best way that not only can strengthen your ranking but also helps in sales. Also you will feel yourself safe in the eyes of Google. Therefore, forget old techniques of SEo and go for these advanced ones.