23rd September 2016 is counted among one of the biggest game-changing days in the history of SEO as Google officially announced the release of its Penguin Update 4.0. This update has now become the part of the core Google algorithm, and can be accessed in real time. Well, concluding whether or not it is blessing for websites is too early to say as conflicting information and mass confusion is abundant about its pros and cons.
Even the experts are struggling to figure out and articulate the effects that Penguin has had across the web. To clear the air, I ventured to research about it and gathered some information with a hope that it can help. Understanding this new launch of Google’s is not exactly rocket science; if I can find it easy, you can definitely have a similar opinion.
Before you see what impact the update will have on the search industry, let’s take a look back. In April 2012, the world first heard about the Penguin update. Its foremost goal was to deal with those websites that had acquired links unnaturally to boost their rankings.
Once Google rolled out this update, it affected about 3.1 queries; a number of websites faced a Google penalty, and were dropped out of search as a result. Hence, the rules of the game changed completely, and a whole new era in link building began. Below is a list of various Penguin updates over the past few years.
· Penguin 1.0: April 24, 2012 (affected 3.1% of queries)
· Penguin 1.2: May 26, 2012 (affected around 0.1%)
· Penguin1.3: Oct 5, 2012 (affected 0.3)
· Penguin2.0: May 22, 2013 (affected 2.3%)
· Penguin 2.1: Oct 4, 2013 (affected 1%)
I guess knowing the key features of Penguin 4.0 can help figure out how it will affect the work of SEO specialists.
- Penguin 4.0 was Launched for all Nations and Languages at the Same Time
Yes, you are thinking in the right direction. This means that all websites will experience the same impact, regardless of their locations. So, the rules are the same for everyone, no matter if you are from Vietnam or the USA.
- Penguin is Real-time Now
Keeping things a bit simple, this implies that any page ranking a number of changes any point of time, Google will update the information about this page and the page linking to it. As a result, both the positive and negative impact of your actions can be noticed faster.
- Henceforth, Penguin Is a Part of Google’s Core Algorithm, not a Separate Filter
That’s why now you’ll need to continuously keep a close check on your backlink profile. This was the reason that this update was one of the top news in the world of technology just after its launch.
- Penguin is Turning Rougher
Simply speaking, the algorithm is now focused on the specific pages toxic links are pointing to, rather than on the entire websites. And, tracking such micro-penalties is a not a piece of the pie, so it is now significant to audit the significant subdomains and particular pages of your website on a regular basis.
Now, the most important question that’s been building up in everyone’s mind – how beneficial is this new update of Penguin for their business? I have the answer to all your worries.
The Benefits Penguin 4.0
One of the factors that make it battle down the hatches for businesses – you will never be informed if your website is penalized. The way to find out whether or not you are penalized is through some indirect signs, say, a sudden drop in the organic traffic or declined positions for some of your keywords, including the targeted ones. I know you are little tense to read this. But here is good news, as the updated algorithm enables you to see the results for actions quickly; it can be a double-edged sword. The recovery process speeds up, so does the penalization procedure.
If you want me to give to a synopsis on why this update has been launched. It is designed to detect spam and penalize sites that appear to be using spamming techniques to boost search rankings. And, the penalty for those which are caught is the loss of search visibility.
“Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Now Penguin is real-time, so change will be visible much faster, typically taking effect shortly after we recrawl and reindex a page” – Garry Illyes
Ever year, Google changes its search algorithm around 500-600 times. Although, these changes are minor, but this year it came up with a major change in the form of Penguin 4.0 (real-time) that it will have a significant impact on the SEO world, by the looks of it. So, I would like to conclude with a simple line – “New Penguin Update is going to lead to a new wave in the search engine industry”.
This Content has been contributed by “Andrew Duff” who has been working senior content writer for a famous research and data analytics company “http://eqibeat.com” where they are providing global equities data and statistics to investment communities.