2016 was the super exciting year for the mobile marketing industry, and there is no indication of slowing down anytime soon. Though, it’s time to think about how the online business is going to change this year, and how will you be prepared accordingly. With over 2 billion global smartphones users, mobile has become the future of online marketing. So, the one thing that will continue to rule the digital marketing in 2017 is the mobile.
Quickly evaluating some of 2016’s success stories, I find that early marketer was able to build profitable businesses by targeting mobile audiences. However, small and midsize businesses should not underestimate the fact that well-planned mobile marketing will work this year too. Being an owner of small business or startup company, you really need to be aware of mobile technology trends that may help you come up with a highly successful business in 2017.
In this post, you will find top 6 Mobile Marketing Trends that may Dominate 2017:
1. Mobile Payments
Customers are more comfortable with mobile payment options. Most businesses still don’t provide online payment options that make them lose several consumers.
Make sure your website or app is set up to allow mobile pay for your products or services. Since users avoid going through multiple steps to purchase a product and make a payment.
You can even provide “Buy” buttons on different social media platforms, including Facebook, Twitter, and YouTube. Rather than going to another website for payment, users can buy directly from your news feed with ease.
2. Come Up with a mobile app
In this highly-competitive digital era, having a mobile-friendly site is not enough. Smartphone users prefer using apps as they work faster as compared to a website.
In 2016, several startups have come up with their own mobile apps with some exciting features. App increases engagement and improves the way you connect with your audience. If you haven’t launched an amazing business mobile application yet, then it’s a right time to build an app. Make sure your upcoming mobile app is innovative and designed well according to the latest trends.
3. Mobile-Only Social
Mobile-only social apps such as Facebook, Snapchat, Instagram, Periscope, etc. will continue to gain more popularity this year. Make sure all these platforms should be the important part of your mobile marketing strategy. Don’t forget to track all the social channels on a regular basis. Connect with your audience by sharing in-the-moment photos and videos that showcase your brand well.
4. Location-based push advertising
We have already seen real-world interactions and transactions in 2016, and it will continue to evolve in 2017. Today, mobile has become a significant extension of a retailer’s storefront, and marketers are using smart marketing tactics to send personalized information to the customers, right at the moment when they make the payment decisions. The location-Based technologies may be used in stores and shopping malls to provide the customer with advanced shopping experiences.
5. Augmented and virtual reality experiences
After the huge success of location-based game – Pokemon Go, augmented reality (AR) has become a trend that will continue to grow in 2017. AR technology is expected to be a $5.7 billion industry by 2021. One of the most popular social media platforms such as Snapchat has shown how businesses can wisely monetize augmented reality experiences. Its AR lenses have emerged as a powerful tool for both users and businesses. Several film studios such as Pixar, Sony Pictures, and Universal Studios have purchased AR ad space to market their movies.
6. Messaging app bots
Messaging applications are more preferred by most users than any other social media apps. However, it’s not surprising that messaging applications are growing into e-commerce platforms. WeChat, FB Messenger, Telegram, and some other apps have released their bots, and connected with big brands to build life-like customer interactions. So, the brands are now able to reach their consumers on a direct marketing channel. In 2017, every marketer should consider using this technology that may help them boost the brand awareness.
So, all these mobile marketing trends may dominate 2017. However, it’s difficult to say exactly how all these trends will work. But, one thing I can say for sure is that this year is going to be very surprising with several advanced technologies.
Gaurav Prabhakar Mali is an enthusiastic writer & filmmaker. New trends & technologies inspire him to write engaging articles and blogs. He keeps himself up-to-date with the advanced web and mobile technologies.